Superdrag - Industry Giants




Superdrag needs to lend their time machine to any other 90's band looking to reform and get that old sound back. Where this album wins the most is where it's defied every reunion act case-study, it's like they never grew up, got married, had kids, and found God. And if you've collected Superdrag tracks that never showed up in the record stores the sound here won't be all too unfamiliar.


Frankly it wouldn't be too blasphemous to the Superdrag ideal to expect absolutely nothing from this album, the last two records drifted far and away from the Tennessee rock foundation they laid with "Sucked Out" and "Destination Ursa Major". And the last we heard from frontman John Davis was an album of deeply religious Christian anthem music that wouldn't last two seconds in even the most devout saints' mp3 player. Industry Giants is however a perfect combination of that harmonious 8-track sound the older fans thirst for, and the new polished vibe any newcomer can feel comfortable blasting from their tricked out hybrid. How could they go from fizzled out to reborn? It isn't the gospel of Christ, it isn't a flashy new PR person, it's the original formation of a legendary group of musicians, for the first time since `98. Perhaps it's not a time machine after all, but it works, and you can really hear the John Davis whine, the all familiar guitar tones, and yes the totally cheesy lyrics. In this era of painful revivals of once classic outfits, Superdrag has defied the norm and created an album capable of mixing quite well into that Superdrag shuffle playlist you've been meaning to compile

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